This is the book Ed Cohen has been writing since last two years. The challange will be not to show some new ideas, but also to be albe to show what people know inherently but do not admit that easily.
I believe that almost everyone knows why they failed, it is just that they don't want to admit it, and sometimes they are more scared of turning around (because people will ask why)... The change is something most people are never ready for.
Read more at http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470822279.html